Experience design has already proven to be a game-changer in numerous industries. Many organizations have realized the power of creating impactful, engaging experiences and have dedicated staff members to focus solely on this task. It's time for the event industry to catch up and recognize the need for dedicated experience designers to take events to the next level.

Experience designers bring a unique set of skills and expertise to the table, combining their knowledge of human psychology, design thinking, and creative problem-solving to create immersive and impactful experiences that drive engagement, satisfaction, and loyalty.

From retail to healthcare, experience design has become an essential part of creating engaging and effective experiences that meet the needs and desires of customers or clients.

But as the world becomes more connected and competitive, the need for experience designers like Tomi & Co. in the event industry is becoming increasingly clear.

By bringing experience designers into the event industry, event planners can elevate the quality of their events and deliver exceptional experiences that leave a lasting impression on attendees. This not only drives customer satisfaction and loyalty, but also helps to increase the ROI of the event, as attendees are more likely to share their positive experiences with others and promote the event.

Tomi & Co. is leading this conversation in the events industry by recognizing the importance of experience design and its potential to transform events.


One industry where experience design has been particularly useful is the retail industry. By creating engaging in-store experiences that are tailored to the needs and preferences of customers, retailers can drive customer loyalty and increase sales. From interactive displays to personalized product recommendations, experience design can be used to create unique and memorable experiences that keep customers coming back.

One example of a store in the retail industry that has successfully used experience design is Nike. Nike has implemented various experience design strategies to create engaging in-store experiences for customers. They have interactive displays that allow customers to explore and learn about Nike products in a fun and engaging way. Nike has also implemented personalized product offerings, such as the Nike ID program, which allows customers to customize their shoes based on their preferences and needs. Overall, Nike's use of experience design has helped to create a memorable and engaging shopping experience for their customers


Another industry where experience design is becoming increasingly important is the hospitality industry. From hotels to restaurants, experience design can be used to create exceptional experiences that leave a lasting impression on guests. By designing experiences that are personalized, engaging, and memorable, hospitality providers can drive customer satisfaction and loyalty.

Four Seasons' use of experience design has been instrumental in creating a strong brand identity and building customer loyalty. By incorporating digital technology and safety measures into its approach to experience design, Four Seasons has been able to adapt to changing guest needs and expectations while continuing to deliver exceptional service and experiences.

The hotel chain has created an app that allows guests to customize their stay by pre-ordering room service, scheduling spa treatments, and requesting additional amenities. This app also allows guests to communicate directly with hotel staff, creating a more personalized and efficient experience.

Four Seasons has implemented a program called "Lead with Care" in response to the COVID-19 pandemic, which includes enhanced cleaning protocols, social distancing measures, and contactless services. This program is a prime example of how experience design can be used to create a sense of safety and security for guests during uncertain times


The healthcare industry is another area where experience design can be used to improve the overall patient experience. By designing experiences that are empathetic and patient-focused, healthcare providers can improve patient outcomes and drive patient satisfaction. From improving the layout and design of waiting areas to creating personalized treatment plans, experience design can be used to create a more positive and engaging healthcare experience.

Cleveland Clinic has implemented experience design is through its "Patients First" initiative, which aims to create a patient-centered experience from the moment a patient enters the hospital. This initiative includes a redesigned waiting area that features comfortable seating, natural lighting, and interactive displays that educate patients on their health conditions and treatments. Additionally, the Cleveland Clinic has implemented a personalized treatment plan that is tailored to each patient's individual needs, preferences, and cultural background.


In the technology industry, experience design is an essential element of creating engaging and user-friendly products. By designing products with the user experience in mind, technology providers can create products that are intuitive and easy to use. From mobile apps to web-based software, experience design can be used to create digital experiences that are engaging and memorable.

One example of Apple's use of experience design is the development of its retail stores. The stores are designed to provide an immersive and personalized experience for customers, with interactive displays and a clean, modern aesthetic. Additionally, Apple has developed its products to be intuitive and easy to use, with features such as Siri, which allows users to interact with their devices using natural language.

The results of Apple's approach to experience design have been impressive. Apple is consistently ranked among the top brands in the world, and its products are known for their ease of use and intuitive design. Additionally, Apple has a fiercely loyal customer base, with many users willing to pay a premium for its products.


Experience design has transformed the continuing medical education (CME) industry, making learning more engaging, effective, and personalized. By incorporating elements of gamification and personalized learning, healthcare professionals can improve their knowledge and skills, leading to better patient care and outcomes.

Medscape Education uses a variety of experience design techniques to create engaging and personalized learning experiences. One example is their use of interactive case studies that allow learners to apply their knowledge to real-world scenarios. These case studies are designed to be immersive and engaging, helping to keep learners engaged and interested in the material.

Another example of experience design in Medscape Education's courses is their use of adaptive learning technology. This technology uses data analytics to track the learner's progress and suggest additional resources or topics that may be of interest. This helps to personalize the learning experience and ensure that learners are getting the most out of their education.


In today's fast-paced and competitive world, the need for experience designers in the events industry is clear. It's time for event planners to embrace this new approach and work collaboratively with experience designers to create events that truly engage, inspire, and delight attendees. The evolution of dedicated experience designers in the event industry is necessary to stay relevant and meet the growing demand for exceptional experiences and pinnacle moments.

Share this story